Examining the performance of a website is very important and helps in optimizing a website better and cause it to rank higher in the search results page, this service is free and is provided by Google, which we will pay more attention to in the following.

What is a search console?

Search Console is a free tool that allows site owners to review the performance of their site and provide relevant reports, website owners can optimize their site through the information obtained in this way, and finally, it should be said being familiar with the search console and its capabilities is essential for people who have a site.

Who should be fully acquainted with the search console?

Search console can help everyone at any level to optimize the site with more awareness, so it is necessary for all people who deal with websites and online marketing to be familiar with this tool, but in general the following people must use the console search.

- Those who have online sales:

Succeeding at online sales requires more users to be seen, so that among all users, real customers increase your sales. Now imagine you have a site through which you do online sales and aim for success, but you are not familiar with search console , do you think in this case you can get the desired result?

- SEO experts:

SEO experts should have expertise in all principles of SEO, one of which is expertise in console search.

- Site owners:

Whatever type of site you have, if you have a site for large companies or even a small site, you should have enough information about the search console, so that you can recognize the problems of the site and take action to fix it quickly.

- programmers:

It is very clear that search console is a necessary tool for this group of people and all of them should have the necessary expertise in this regard.

What capabilities does the search console have?

As we mentioned, the search console is used to optimize the site , and this tool also has other capabilities that we have mentioned below.

1- Giving information about the performance of the site content:

Search Console analyzes the site and ultimately provides reports through which you can conclude how your website and your content have performed in search results, in the search console, you can see how much traffic each of your keywords has generated for the site, and which of them has generated the most traffic and ranked you higher in search results.You can also see how the changes that have occurred in the performance of your website by updating its content, and the effects that the update and new keywords had in optimizing your website , in general, the search console thoroughly analyzes the content of the site and shows you the performance of all parts of the content. 

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